People are no longer just looking for “any job,” but increasingly want to experience meaning and self-efficacy at work. In addition to the specific content of a position, the image of the company often plays a role in the decision to apply. But what makes a convincing employer brand? How can smart employer branding help attract skilled workers and encourage existing employees to identify with the company?

Trianel has spent a good year defining its own “employer brand” and implementing measures for internal and external communication. Michelle Sauer, HR expert for employer branding at Trianel, provides insights into the processes behind the scenes. Among other things, she explains how Trianel has strategically positioned itself as an employer brand and which actions lead to success.

Attend the Career Day and learn how to make your company attractive to young professionals.